Before launching your product to the market it is better that you are sure that it is not an occurrence; Experts list the basic conditions that a high tech enterprise must fulfill.
Before Google was what it is someone thought it would be a good idea to bet on economic and human resources, however, had to pass a validation process to confirm that it would solve a need in the market.
But how to know that an idea is not just an occurrence and has the potential to become a business, and even more, in a technology business?
At the outset, there are certain characteristics that a project must meet to be considered high technology or intermediate technology. "We are forced to identify that there is the insertion of a truly innovative knowledge that comes to the market, in order to solve a need", explained the manager of the Center for Incubation of Technological-based Companies of the National Polytechnic Institute.
Entrepreneurships aimed at developing mobile applications, for example, are classified as intermediate technologies because they do not create or patent any new technological products, but rather use existing technologies.
Meet the Lean Startup method, Silicon Valley favorite
The experts have key factors that facilitate the process that generates the idea of a technology company to become a product or service.
Incubators have methodologies to conceptualize businesses related to technology, such as design thinking, 360 innovation, ideation, innovation games. The experts then share some of the main elements of these processes:
BACK TO THE MARKET
According to Rafael Castillo, director of the High Impact Incubator and Business Accelerator of the Tecnológico de Monterrey, Campus Santa Fe, the first thing that every entrepreneur must do is detect an opportunity in the market that will be satisfied with the technology to be developed.
Thinking first in the market and then in technological development is not the common thing. The experts consulted agree that generally inventors or technologists focus on their research, on publishing an article or developing something in basic science but are not interested in the market.
Even in more developed entrepreneurial environments, such as the United States, this cleavage between the laboratory and the market usually occurs. There is a cultural challenge in changing the view of scientists that their innovation can transform the world out of a laboratory, said Philip H. Phan of Johns Hopkins University's Carey Business School, within the framework of the International Leadership Forum in Health.
You should ask the customers, identify the target market and ask before if it is what interests them, "they tell you everything how, when, where, at what price. And you already create something like your market because you will have a greater probability of success, "said Rafael Castillo.
VALID YOUR IDEA
After having the idea or the innovative development, you must validate its commercial relevance, technical and economic viability, ie if there is a market, how long it would take to develop it and the resources that would be needed.
With market studies you must know what is available to know if there is an unmet need or if consumers actually get what they are looking for. That helps to show the entrepreneur, however wonderful and unique that he thinks his product is, there are actors who already compete with products equal or even better than yours.
"Entrepreneurs usually tell you my product is unique and the moment you start to search it is that there is a jet and a long time ago, explained in an interview the director of the Tec de Monterrey Monterrey Business Incubator Monterrey, VÃctor Melgarejo Zurutuza.
These studies show that there is indeed a really new application or that there is a potentially interesting commercial demand. If not, the modifications are made as the market wants.
PROTOTYPES TO TEST
With the validated idea is generated the alpha prototype, the first version of the product to be developed, which must be tested in a real segment of the market. Not all incubators support this, some request an already tested alpha prototype. In the Technological Base Incubation Center of the IPN do offer this service in which it is linked to the productive sector from the first stage, especially if a greater infrastructure is required.
"That already implies a negotiation of a particular way with the entrepreneurial team, to know if it will be debt to pay or if it will give capital contribution to the company that provides machinery", explains González Piñón.
The first prototype is followed by others, called beta of second, third and subsequent generations that adapt the requirements of the market to have a product that is validated in the real market and be the one that the entrepreneur offers when he starts to operate.
It is very difficult for the scientist or technologist to achieve commercial success for himself. We all need support, and that's where the experience and variety of the startup team can make a difference.
Depending on the entrepreneurship, there must also be specialists in finance, administration, marketing and communication, who will help generate new strategies when the company is already operating and requires agility and ingenuity to maintain.
With a finished product already, strategies must be generated to scale it in the market. The entrepreneur should not lose sight of the fact that in the end it is a business in which he must know how quickly he will be monetized to continue to improve his development.
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