6 Good Reasons Why You Should Use Google Ads

" on August 17, 2021 by Ted Vrountas in Google Ads

If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads" .

What is Google Ads?

Google Ads is Google’s online advertising program, the program which allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you only have to pay every time a visitor clicks your ad.

But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why and how to do that.

6 Google Ads benefits For Your Business or Services.

So you want to know the answer to “Why use Google Ads Today?”

There are plenty of big benefits. But Here are just a few.

1. Google’s massive reach

Today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary, bigger than all social media you can ever think of.

why use Google Ads MW

And that’s because, now, when people have a question that needs answering without doubt head over to Google first.

Want to know if there’s a solution for that leg pain you’ve been having?

Google it.

Want to know if there’s a tool that makes good book-keeping for your business?

Google it.

The search engine handles an obscene over 2 trillion searches like these per year. That’s over 5 billion searches per day, imagine you could show your ad to 1% of this people in a year..

Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer / solution , even if it’s with an ad, they’re more likely to choose you than your competitor.

2. Capabilities that allow for a range of targeting

With Google, there’s something for every business and every prospect at every stage of a buyer’s journey.

Bidding on keyword search terms like “book-keeping software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:

Capture their information of course, name & email or maybe their phone number with your post-click landing page and start sending them informative content that proves your authority in that which you do.

Those who didn't convert on first click, create and run retargeting ad to draw them back until they do close as sales.

Another powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times people who search long, specific strings of keywords have more intent. And intent is what makes the people you reach on Ads so valuable (more on that next.)

3. Harness intent

The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.

On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.

On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific, like the best post-click landing page platform for agencies:

why use Google Ads agencies

And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.

Some experts even consider search ads a form of inbound marketing as opposed to outbound advertising because they assist someone who has taken the first step to look for it. Using Ad, let prospects come to you, then help them find answers, and you’ll position yourself to earn their business when they’re ready to pull out their wallet.

4. Maintain full control of your campaigns at all times

You used to have to jump hurdles and bust through thick red tape to run ad campaigns that reach as many people as Ads can. Beginning and ending those campaigns would take time and resources that could be better used elsewhere.

On the other hand, buying ad space with software — also known as “programmatic advertising” — is easy for even one properly trained employee to do. With some education, they’ll be able to start and stop campaigns, reach the right people for the right price, and do it all instantaneously. That way, you can allocate your resources and your time to other pressing initiatives.

5. Bring any budget to the table

why use google ads most expensive keywords?

But most keywords don’t cost so much. And even if they do, an advantage to using Ads is able to put constraints on your daily budget, maximum bids, and more. That way, you can be confident that even if you’re not monitoring your account like a hawk, you’ll never spend more than you want to. Says Dinesh Thakur:

You have full and thorough control over the budget of your Google Ads campaigns. Where you can control everything starting from the maximum bid on the ad to the daily budget of the campaign.

You can also decide how much you want to spend each month and adjust the budget based on the performance graph. When an ad is performing extremely well, you can increase the ad spend on it to increase the desired results. It works in reverse to decrease ad spend on an underperforming ad. But you can also stop it instantly before losing another dime.

6. Build brand awareness

When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize:

why use Google Ads brand awareness

Before we explain, let’s explore briefly what the word “brand” means. Decades ago, David Ogilvy offered maybe the best definition:

”The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”

Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.

Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Than focus on clicks or conversions (more on bidding strategies in a bit.) Both strategies allow advertisers to reinforce their business’s critical attributes, and in turn, strengthen its brand.

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