Although statistics point out that the balance is bending in favor of tools like Instagram and Snapchat among the younger generations, Facebook still dominates the market.
With 1090 million users logging in daily (a year-on-year increase of 16%), Facebook continues to be the most popular social network. This figure is more pronounced on mobile devices, where Facebook tops the list with 77% of all social networking logins.
If you want to make sure that the contents of your company reach the eyes and ears of consumers, having a strong presence on Facebook is fundamental. But to get the most out of your Facebook page (that is, to attract and captivate visitors, drive them to your website and turn them into sales leads, and ultimately customers), you have to optimize your presence on Facebook.
We know that learning all the functions of the various social networks can be a feat and can take a lot of time, especially if we take into account that every two by three are added, removed and modified characteristics.
To help you get ahead of these moves, we've compiled a handy tip sheet that will help businesses and marketers make the most of Facebook. The list is divided into three main categories depending on your goals when using Facebook.
Tips for your Facebook page on Facebook
1) Create a business page; Not a personal profile.
First, you must create a company page (not a personal profile) that represents your brand. The pages resemble personal profiles but have exclusive tools for companies, brands and organizations. Your followers can "like" the page to see updates in their news section, something that can not be done with personal profiles.
With this, not only will you increase the potential of your company on Facebook, but even goes against the Terms of Service Facebook use a personal account representing something other than a person, as in the case of a company. If you have already created a profile for your company, you must convert it into a company page. Here you can see how to do it easily.
2) Claim a custom URL for your page.
Once you've created your business page, it will be assigned a random number and URL. E.g., facebook.com/pages/yourbusiness/123456789. To make your page easier to share and find, you'll need to create a recognizable custom URL, such as http://www.facebook.com/hubspot.
To create a custom URL, sign in to Facebook, go to https://www.facebook.com/username/ and follow the instructions.
3) Use a striking cover photo.
Facebook page design allows you to place a cover photo of 851 x 315 pixels at the top of your business page. You'll need to optimize the cover photo to capture the attention of new visitors, encourage them to explore your page and learn more about your brand, and optimize the page for the Facebook mobile app; And all this while respecting the guidelines for Facebook pages.
Learn everything you should and should not do with your Facebook cover photo in this post.
4) Add a recognizable profile photo.
Choose a profile photo that your visitors can easily recognize, such as your company logo or an image with your face if you are an advisor or your company is one-person. Being easily recognizable is extremely important for people to find you and "like" your page, especially in the search for Facebook. Your profile picture appears at the top of the Facebook page and it is the thumbnail image that is displayed next to all the updates on your page, so choose wisely.
When choosing a photo, keep in mind that the dimensions of profile photos on Facebook are 180 x 180 pixels (although the photo will have 160 x 160 pixels on desktop computers).
5) Optimize the "information" section (especially the preview).
The "information" section is one of the first places people see when they visit your page. There is a preview to the left of the page, below the profile photo. People can also view the entire section by clicking on the "info" tab at the top of the page.
Be sure to optimize the preview section to the left of the page with brief but descriptive information to give visitors an idea of what your page and your company are about before deciding whether to "like" you. The text will be extracted from the "brief description" that you provide in the complete "information" tab.
6) Get the "high response level to messages" badge.
If you respond quickly to the majority of users who send you messages on Facebook, you can get the badge called "high response level to messages". You'll see the badge under the cover photo if you've had a response rate of 90% and an average response time of 15 minutes in the last seven days.
If you respond to messages but have not managed to get the badge, Facebook will still display your response rate to visitors. Here is an example of the Zappos page:
Zappos-about-preview-facebook-1.png
If you do not respond to messages so often, nothing will appear. So, even if you do not respond is not the end of the world, having that badge will let users know that your company is attentive to their needs and worries.
By the way, you can do many things with the "messages" tool of Facebook for companies. We recommend you explore it and make the most of Facebook as a communication and help tool.
7) Add milestones.
The "Milestones" feature allows you to highlight some of your company's main achievements, such as prizes, product launches, important events and other awards. The most recent milestones will be published in your biography and users will be able to see them in the "information" tab.
To add milestones, click on the "biography" section of your page and then click on the "offer, event +" option in the page refresher composer near the top of the page.
Posts
Post a Comment